As women mature, their skin changes, requiring adjustments to their cosmetic routines. Issues like age spots, dryness, and a loss of vibrancy become more prominent after 50.
Drawing from my experience working with celebrities like Geena Davis, Vanessa Williams, and Bette Midler, I believe women can look their best at any age. The key is adapting your makeup choices, much like updating your wardrobe. It’s about the right knowledge and products.
First, prime your skin. Primers create a smooth canvas for makeup by minimizing lines and concealing imperfections. I recommend using face, eye, and lip primers. For women over 50, prioritize hydrating formulas to combat dryness and light-reflecting ingredients to soften lines, resulting in a smoother, more even complexion.
Next, restore color. Mature skin often becomes dry and loses its natural radiance. Hydrating products can revitalize your appearance. When applying foundation, use a brush for a polished and precise finish.
Finally, for finishing touches, I suggest using a light powder blush in a bronze shade to add dimension and highlight your cheekbones. Use a large, dome-shaped brush to sweep the color from your cheekbone across the nose to the other side of the face, and then onto your temples and hairline. This technique creates a vibrant, sun-kissed look.
With the proper products and techniques, every woman can enhance her natural beauty and achieve a revitalized, radiant appearance.