Crafting a compelling cover letter is crucial for landing more interviews. Instead of a traditional, paragraph-based letter, consider using a bulleted format. This approach is visually appealing and more likely to capture the attention of busy hiring managers. This simple change can significantly increase your chances of your resume being reviewed and, ultimately, lead to more interview opportunities and job offers.
If you opt for the bulleted format, ensure each point highlights a key reason why the hiring manager should want to speak with you. This could include your years of experience, relevant education, notable personality traits, or significant accomplishments.
Here are some examples of impactful bullet points:
* Over 20 years of experience in Human Resource Management.
* Proven ability to lead by example with a strong work ethic.
* Master of Science in Education; currently pursuing a Doctorate.
* Saved previous employer $30,000 annually by modernizing the accounting system.
* Increased sales by 25% in the last quarter.
This format allows you to showcase your strengths without appearing arrogant, as it’s clearly part of a professional application package.
Another effective technique to enhance readability is strategically using bold fonts to emphasize key points. Bold text grabs attention, a common practice in advertising. Treat your resume and cover letter as marketing tools, adopting strategies used by top advertising agencies to highlight your value proposition.
Finally, consider this advice regarding the closing paragraph of your cover letter to improve your follow-up success. Getting past the initial screening, often handled by a secretary or administrative assistant, can be challenging. To increase your chances of reaching the hiring manager, include a sentence in your final paragraph, before your closing and signature, stating: “I will call you next week to check on a convenient time to speak in person.” This proactive statement sets the expectation for your call. When you follow up, you can confidently inform the gatekeeper that “Mr./Ms. [Hiring Manager’s Name] is expecting my call this week.” This approach, adapted from business-to-business sales strategies, can significantly improve your chances of getting through and securing that interview.