The internet thrives on immediacy, with trends often fleeting. However, for article writers, crafting web content with lasting relevance is crucial for client satisfaction and reputation. You can create compelling content that withstands the test of time. Here’s how:
Avoid over-reliance on seasonal topics. While Valentine’s Day content is popular in January and February, its appeal wanes afterward. Instead of focusing solely on products, explore the holiday’s history. Seasonal articles gain traction “out of season” when they offer insights beyond direct sales pitches. For example, instead of just discussing chocolates and flowers, delve into the timeless subject of “love.”
Steer clear of specific dates. Phrases like “December 2005” quickly age your content. While this is challenging when discussing current mortgage trends or recent world events, be mindful of how quickly these references can become outdated. Hurricane articles, once timely, become less relevant as new events unfold. Current event articles have a short lifespan.
Clients often inquire about article “shelf life.” A reasonable expectation is at least one year before an update is needed, given the internet’s rapid pace. Updates are priced as new articles, reflecting the extensive revision involved.
I avoid guaranteeing an article’s long-term effectiveness. Once delivered, its usage is beyond my control (e.g., newsletter placement, resale, website integration). While my content is designed to be effective, its ultimate impact depends on the client’s implementation.