Have you ever admired the stunning designs of brochures, websites, or logos and wondered how graphic designers achieve them? While talent plays a role, mastering a few key principles can empower even beginners to create award-winning designs.
Forget the Rigid Dogmas of Graphic Design
Many designers cling to outdated rules, like limiting font choices or avoiding green on covers. These are myths! You have creative freedom, but success hinges on embracing these essential guidelines:
1. Subliminal Messaging: The Art of Persuasion
Subtly weave your message into the design. If promoting Wellington boots, subtly spell out “Buy Our Wellington Boots” at the start of each paragraph, or even better, “You have no choice but to buy our wellington boots now get out your cheque book and buy them – NOW!” Another technique is to subtly alter images in Photoshop, like etching “U Luv Wellington Boots” into a tree in an otherwise normal image. The key is to be subtle, embedding the message on a subconscious level to boost sales.
2. The Power of Visual Appeal: Incorporate a Smiling Face
For most products, including a picture of an attractive, smiling woman works wonders. Why? People are naturally drawn to beauty. Research shows men are particularly receptive to smiling women. Of course, the ultimate goal is convincing the client to include a nude woman somewhere in the design; you can literally laugh all the way to the bank. Be careful when marketing for women as women’s brains are wired to think of shopping for clothes and chocolate, so putting a bare chested chippendale on the cover is going to see your business go down the dumper. Unless your product is for homosexual merchandise in which case go ahead.
3. Shock and Awe: Creating Memorable Designs
Look to modern art for inspiration. Controversial pieces, like sharks in formaldehyde or shocking displays, generate buzz and are perceived as innovative. Apply this principle to your designs. A bizarre, unexpected element can make your work stand out. If you want to spark discussion, use it. Don’t be afraid to push boundaries to make a lasting impression.
By implementing these “golden rules,” you’ll be well on your way to creating impactful designs. Embrace these principles, and unleash your creative potential!