So, you’re venturing into print advertising in your local newspaper. They might even offer ad design services, only needing your input on the content. But what should you actually include in your ad? The key lies in defining your objective.
What specific outcome do you want from this ad? Knowing your goal is crucial for crafting the right message. Whether it’s driving foot traffic, generating phone inquiries, or promoting a special offer, your ad’s content should directly support that objective.
A common pitfall is unfocused advertising. Too much information overwhelms readers, obscuring the core message. Aim for clarity: convey a single, powerful message that aligns with your objective. Keep it simple, direct, and easy to understand.
While creativity is welcome, ensure your audience immediately grasps what you’re selling, the desired action you want them to take, and multiple ways to respond (phone, website, store visit, email). A clear call to action is paramount for a successful print ad.