The Doublemint Twins are more than just an iconic image from a successful advertising campaign; they represent a legacy as captivating as the product they promote. Initially introduced in 1939 as illustrations in print ads, the twins cleverly communicated Doublemint gum’s dual benefits: its innovative ‘double wrapped’ wax-coated paper and the ‘double peppermint’ distillation process, ensuring a sweeter, smoother taste. These illustrated twins, adorned in ever-changing matching hats, quickly became synonymous with the brand, gracing car cards and posters. In 1960, the first real-life twins debuted in television commercials, charming audiences with a catchy jingle that invited gum enthusiasts to ‘double their pleasure’ and ‘double their fun.’ Throughout the 1970s, 80s and 90s, and again in 2005, Wrigley continued to refresh the concept with new sets of twins, each adding their unique spin to the ‘double’ theme. The Doublemint legacy has expanded to include Doublemint Twins mints, which, like the gum, promise ‘double good, double fun,’ blending two complementary flavors into a single mint. Contemporary television commercials build on the brand’s established heritage and well-known jingle, but offer a fresh take by introducing a new set of ‘twins’ – two people with different characteristics who are dressed alike.
Doublemint Twins: The Sweet History of an Advertising Icon
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