Saturn re-entered the midsize sedan market with the 2007 AURA, aiming to surpass the disappointing L Series. The AURA, a five-passenger sedan with European styling influences from Opel, is now available at dealerships. The L Series struggled against competitors like the Toyota Camry and Honda Accord due to bland styling and failure to meet GM’s sales expectations. Its departure left a significant gap in Saturn’s lineup, briefly filled by the RELAY crossover, which wasn’t a direct replacement.
Rather than introducing another rebadged model, GM developed the AURA on a new platform, incorporating Opel’s design and technology. The AURA offers two V6 engines: a 3.5L V6 with a four-speed automatic transmission and an optional 3.6L DOHC V6 paired with a six-speed automatic. A manual transmission is not available, which might disappoint some buyers.
The AURA comes well-equipped to compete with the Accord and Camry. The base XE model starts at $20,595 and includes a 3.5L V6 engine, four-speed automatic transmission, four-wheel disc brakes, ABS with traction control, head curtain and side-impact airbags, a six-speaker sound system, OnStar, and power features. Options include aluminum wheels, a leather interior, a sunroof, and a premium sound system. The upgraded XR trim includes the larger engine and more standard features, adding approximately $4,000 to the base price.
Saturn hopes the AURA’s bold styling will attract buyers. Its sporty grille, appealing lines, and distinctive B-pillar design differentiate it from the L Series. The AURA is built in GM’s Kansas City facility alongside the Chevrolet Malibu, utilizing GM’s Epsilon platform. It represents a combination of GM and Opel engineering, crucial for revitalizing the Saturn brand.