Job interviews are inherently stressful. Many candidates, regardless of experience level, underestimate the importance of preparation, often harming their chances. A surprising 78% of interviewees fail to adequately prepare, leading to preventable rejection.
Seemingly simple interview questions can be deceptively challenging. Candidates often believe they are presenting themselves favorably, yet many completely miss the mark. Hoping for a positive outcome isn’t sufficient; you must actively increase your chances of success.
Consider the question, “Why do you want to work here?” A common response might be: “I have 15 years of industry experience and a proven track record. I believe I can contribute to your organization, especially given the challenges I’ve read about. My experience as a Director can help address these issues.”
While seemingly adequate, this answer is weak. It lacks specific research, thoughtful consideration, and sounds generic. It could apply to numerous companies, making it unimpressive.
From my experience, mid-level managers often UNDERanswer this question due to limited experience, while upper-level managers tend to OVERanswer, attempting to sound insightful but ultimately saying little of substance. Let’s break down how to answer effectively.
WHY DO YOU WANT TO WORK HERE?
This is your opportunity to showcase your research. Tell the interviewer what you’ve learned about the company and why it appeals to you. Specific examples are crucial. Connect your experiences to the company’s focus and market. Align your personality and motivations with details gleaned from the job posting, recruiter, referrals, or other sources.
For instance, if the ad mentions establishing a marketing department from the ground up, and you thrive on growth and challenges, highlight that connection. Provide examples of your experience in building, establishing, or conducting market research.
What if the company is small and local? Research remains essential. Librarians can assist in finding information in research books and local newspapers. Additionally, most companies have websites.
Focus on how YOU can benefit the company, not vice versa. Demonstrate your ability to contribute and add value.
TELL ME ABOUT YOURSELF
Many interviews falter here. Avoid rambling about your entire life or offering a brief, unprepared response. Structure a concise 2-3 minute overview of your career, qualifications, and interests. Plan your answer in advance to avoid sounding nervous or unfocused.
KEY TAKEAWAYS
As recruiters say, “‘A’ candidates for ‘A’ companies, ‘B’ candidates for ‘B’ companies,” but an ‘A’ candidate with poor interviewing skills becomes a ‘B’ candidate.
Knowing yourself, your goals, your strengths, and your accomplishments is vital. Articulating this effectively can significantly impact your chances of receiving a job offer.
Successfully selling your skills and demonstrating how you can benefit a company requires thorough research and preparation. Tailor your capabilities to the specific details of the company, and practice conveying this information smoothly and confidently.
Peter Handal of Dale Carnegie Training emphasizes the importance of interview preparation, including role-playing. He notes that “you only have one chance to make a really good impression.” If you don’t prepare adequately, someone else will, and they will get the job.
Always do your homework before every interview, as there’s no opportunity to make a second first impression.