OfficeMax, a familiar name to anyone with a home office, computer needs, or children requiring school supplies, has become a staple in the retail landscape. Founded in April 1988, the first OfficeMax store opened its doors in Cleveland, Ohio, just a few months later in July. Today, this superstore chain boasts over 900 locations across the United States and Mexico, offering a comprehensive range of office essentials, from electronics and furniture to software, stationery, and everything in between.
Throughout its history, OfficeMax has strategically partnered with industry leaders like Hewlett-Packard, demonstrating a commitment to providing customers with cutting-edge products and services.
In 2001, OfficeMax embarked on a significant venture with EarthLink, the internet service provider. This collaboration aimed to deliver a suite of internet services tailored to small business customers. As a result of this partnership, EarthLink became the preferred internet service provider for OfficeMax customers. Through what OfficeMax termed an ‘interactive store-within-a-store,’ customers could access web hosting, dial-up, and broadband connectivity at all OfficeMax locations and online via the Business Services section of OfficeMax.com.
Michael Feuer, then chairman and CEO of OfficeMax, cited EarthLink’s strong customer focus as a key factor in the decision. OfficeMax was impressed by EarthLink’s commitment to customer service and its continuous innovation in providing new technologies to enhance the efficiency and effectiveness of small businesses. EarthLink also provided ongoing training to OfficeMax employees, ensuring that both companies’ customer bases were well-informed about and had access to the latest internet services.
Both OfficeMax and EarthLink viewed their joint venture as a mutually beneficial opportunity for the companies and their customers. EarthLink believed that the agreement with OfficeMax would provide a robust retail channel for reaching millions of small business customers. The partnership also enabled both corporations to offer new internet access services, which could help their customers increase productivity.
Whether you’re a small business owner, a home-based professional, or a family with office, computer, and internet service needs, OfficeMax strives to deliver quality products and solutions. Discover more at www.officemax.com.