Print and apply label applicators, introduced over a decade ago, combine printing and application of pressure-sensitive labels into a single, integrated process. Initially met with cautious adoption, these “all-in-one” solutions are now gaining significant traction in the marketplace due to advancements in technology and operational efficiency.
So, is a print and apply label applicator the right choice for your business? Several factors come into play when answering this question. This technology excels in environments where a single conveyor line handles diverse products in smaller batches. Modern print and apply systems can “recognize” objects and automatically select the appropriate label for application. This eliminates the need for frequent applicator reloading and reduces the complexity of managing multiple label types, as a single blank label can be printed with variable information as needed.
Beyond flexibility, print and apply applicators offer additional advantages. They can lead to lower labor costs by consolidating what were previously two separate steps into one streamlined operation. Furthermore, if you’re seeking improved accuracy in label placement compared to traditional applicators, the latest print and apply equipment incorporates “smart technology” to ensure precise and consistent label application, even on irregularly shaped items.
While upgrading your labeling system might appear to be a substantial investment, many users find that the enhanced quality, efficiency, and reduced operational costs of print and apply systems quickly offset the initial expense and any temporary disruption.