An autoresponder is an automated internet marketing tool. To maximize its potential, understanding how it works is crucial. Essentially, an autoresponder sends pre-programmed messages to a list of recipients at specific time intervals.
It consists of two primary components:
* The messages you create.
* The list of recipients.
While the core function of an autoresponder remains simple, several factors significantly impact its effectiveness. The widespread use of autoresponders for email marketing has led to increased abuse and spam. With massive amounts of spam being sent daily, ensuring your message stands out is paramount.
Message deliverability hinges on several elements:
* **HTML vs. Text:** The format of your email can influence deliverability.
* **Message Content/Spam Filters:** The content of your message is scanned by spam filters. Avoid spammy words and phrases.
* **Number of Messages Sent per Hour:** Sending too many messages too quickly can trigger spam filters.
* **Blacklisting:** Being blacklisted by internet service providers (ISPs) severely impacts deliverability.
The second critical aspect is the recipient list. Numerous lead providers exist online, with varying degrees of quality. Prices can range from a few cents to upwards of 40 cents per lead. Identifying a reliable source is essential. Seek recommendations from trusted sources, or consider these factors when evaluating a provider:
* **Longevity:** How long has the company been in business?
* **Guarantees:** What kind of guarantees do they offer regarding lead quality?
* **Pricing:** Is their pricing competitive with the market?
* **Google Page Rank:** While not definitive, a higher page rank can indicate a more established and reputable company.
Ultimately, testing is necessary to determine what works best for your specific needs. Finding the right lead source may require some experimentation.