Struggling to get compelling testimonials for your products or services? Many businesses find it challenging to obtain quality testimonials, often because they rely on customers to spontaneously write them. Imagine sitting down to a blank page, unsure of what to say – that’s the challenge your customers face.
The key to gathering a wealth of testimonials is structure. Instead of simply asking for a testimonial, provide a guided framework. Think of it like outlining an article before writing it; the outline makes the process significantly easier. A structured approach removes the guesswork for your customers and encourages them to provide detailed, valuable feedback.
One internet marketing expert famously generated a million dollars in a single day by using a smart testimonial-gathering system. He created a script that presented customers with a form containing specific questions. The result? He received so many testimonials that the printed sales letter was 35 pages long! This demonstrates the power of a structured approach.
A tool like ‘Testimonial Wizard’ can streamline this process. It provides a clear and guided framework for customers to answer your testimonial request. People respond positively when given clear direction. Using a dedicated page with a form also allows you to direct respondents to a thank-you page, where they can receive a free gift as an incentive to complete the questionnaire. This method is more efficient than using email, offers instant gratification, and significantly improves response rates.