For small to medium-sized businesses operating with limited advertising budgets, traditional media like print, television, and radio are often financially out of reach. Businesses that depend on local foot traffic may find that online advertising doesn’t effectively target their desired audience. Fortunately, advertising balloons provide a highly effective and affordable alternative for a wide range of businesses.
Advertising balloons, also known as advertising blimps or inflatables, are a cost-effective method to capture the attention of potential customers. With prices starting at a relatively low cost, the investment in an advertising balloon can quickly pay for itself through increased business.
Several types of advertising inflatables are available. Advertising blimps, maintaining the classic blimp shape, are offered in various sizes and can be customized with company logos, messages, and color schemes. These blimps can be large enough to attract attention from miles away or small enough to be effective at trade shows. Larger blimps can also be illuminated at night, providing 24-hour visibility.
Round advertising balloons are another eye-catching option. Available in various sizes, these balloons can be flown high to attract customers to a business location.
Businesses can also opt for pre-made advertising inflatables, such as hot air balloon shapes displaying messages like “Grand Opening.” These attention-grabbing shapes and colors are sure to draw in customers. Similarly, dancing balloons (also known as wind dancers) offer a visually appealing option. Inflated with a cold air blower, these dancers are entertaining for all ages. However, their lightweight material is susceptible to damage from sunlight and strong winds, so they should be placed on a protective tarp.
When ordering custom balloons, careful consideration of several elements is crucial for maximizing their impact. Key attributes to consider include:
Lettering: Prioritize readability by using a limited number of letters on one or two lines. Determine the optimal viewing distance for your balloon. For example, 3-inch letters are effective at 30 feet, while 12-inch letters provide maximum impact at 120 feet and remain readable up to 525 feet.
Colors: Specific color combinations enhance the visibility and impact of your advertising balloon. Black lettering or artwork against yellow, white, or orange backgrounds is most effective, followed by blue on white, white on green, green on white, red on white, and white on red.
Like most people, you probably look up when you see an advertising balloon. Imagine the brand recognition your business could gain from the modest investment in advertising balloons!